Digital Marketing: content, mobile and social networks

The importance of digital marketing in companies

It is already known, and accepted, that we live in the digital age, that we consume digital content daily, and that companies that have not yet recognized this in their marketing strategies run the risk of being "forgotten."

There is a constant technological evolution, in which information assumes an increasingly important role in the daily lives of consumers and marketers.

Digital marketing is, at present, an unavoidable necessity for companies, large, small and of any area of ​​activity. However, digital marketing is constantly changing, requiring a constant update by those who use these tools. In fact, 76% of marketers believe that it has changed more in the last two years than in the previous 50 years.
Content marketing is one of the biggest concerns of brands to distinguish themselves from competition in the technology jungle. At the same time, there is the mobile phenomenon, which makes the population, already digital, increasingly informed, wherever it is.

But, is it that companies are investing in content marketing and realize the reason for this need? If they are not and if they still do not realize the opportunity, they should, as this costs less 62% than traditional marketing and generates 3 times more leads.

Good digital positioning is the first reason why you should invest in this area, since creating original content that serves users and their needs is closely linked to search engine results, increased business credibility, image of the company, and of course, in sales. But for this it is necessary that the companies have a strategy of production of content clearly defined. But, attention, it is not only at the level of positioning in search engines that content is important.

Mobile is another major trend in digital marketing, as potential customers increasingly use smartphones to conduct all sorts of research and make purchasing decisions. In fact, about 70% of Internet traffic comes from smartphones and tablets, which proves the emerging need to wager on mechanisms to reach this audience. Google recently made changes to the indexing of mobile-oriented websites by giving priority to brands whose website is responsive, that is, to benefit "all brands that have a mobile website fast and that promote a great experience of use.

With regard to social networks, these will increasingly have a greater weight in the search of brands. Consumers seek through these networks recommendations and assessments of brands, services or products. More than social platforms, Facebook, Instagram, LinkedIn, Youtube, among others, are becoming real competitors of the search engines, where brands can reach and attract the right people at the right time.

At Duas Faces, together with our clients, we study the profile of its target audiences and define an information generation and management strategy that responds to a wide and diverse set of issues, valuing the creation and management of content based on the premises presented in this article, not only from a functional / informative point of view, but also from a creative / differentiating and strategic point of view, integrating content marketing into the company's global marketing and communications strategy, so that they are valuable, consistent and updated.

More than any other medium, digital marketing is constantly evolving, and as we write this article, it is normal that new ways of communicating in digital marketing have appeared.7