The importance of good content in the digital age
Digital marketing is the tool for companies to distinguish themselves from the competition
It is already known, and accepted, that we live in the digital age, that we consume digital content on a daily basis, and that companies that have not yet recognized this in their marketing strategies run the risk of being “forgotten”.
There is a constant technological evolution, in which information assumes an increasingly important role in the daily lives of consumers and marketers.
Digital marketing is currently an unavoidable need for companies, large, small and in any area of activity. However, digital marketing is constantly changing, requiring a constant update by those who use these tools. In fact, 76% of marketing professionals consider that marketing has changed more in the last two years than in the previous 50 years.
Content marketing is one of the biggest concerns of brands to distinguish themselves from the competition in the technological jungle. At the same time, the mobile phenomenon appears, which makes the population, already digital, more and more informed, wherever they are.
But, are companies investing in content marketing and understand the reason for this need? If they are not, and if they have not yet realized the opportunity, they should, because it costs 62% less than traditional marketing and generates 3 times more leads.
Good digital positioning is the first reason why companies should invest in this area, as the creation of original content, which is useful to users and their needs, is closely linked to search engine results, the increase in credibility and image of the company and, of course, in sales. But, for that, it is necessary that companies have a clearly defined content production strategy. But, be careful, it is not only in terms of positioning in search engines that content is important.
Mobile is another major trend in digital marketing, as potential customers increasingly use smartphones to conduct all types of research and make purchase decisions. In fact, about 70% of Internet traffic comes from smartphones and tablets, which proves the emerging need to invest in mechanisms to reach this audience. Recently, Google made changes regarding the indexing of “mobile oriented” websites, giving priority to brands whose website is responsive, that is, benefiting all brands that have a fast mobile website and that promote an excellent user experience.
With regard to social networks, these will increasingly have a greater weight in terms of brand research. Consumers seek, through these networks, recommendations and evaluations of brands, services or products. More than social platforms, Facebook, Instagram, LinkedIn, Youtube, among others, are becoming true competitors of search engines, where brands can reach and attract the right people, at the right time.
At Digital Two, the digital face of Duas Faces, together with our customers, we study the profile of its target audiences and define an information generation and management strategy that answers a wide and diverse set of questions, valuing creation and content management based on the premises presented in this article, not only from a functional / informative point of view, but also from a creative / differentiating and strategic point of view, integrating content marketing into the company's global marketing and communication strategy, so that they are valuable, consistent and up-to-date.
More than any other medium, digital marketing is constantly evolving, and as we write this article, it is normal that new ways of communicating in digital marketing have appeared.
Digital Two is an agency from the Duas Faces universe, specializing in the creation and management of digital content, creative and innovative solutions with a focus on digital.
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⊹⊹ The Art of Digital ⊹⊹
⊹ Social media management
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⊹ Digital strategy
⊹ Digital Marketing