Malu Ecoshop

Creative process for branding

Malu is an online store of ecological and sustainable products, mostly vegan, related with a “zero waste” lifestyle.

This is the moodboard and part of the creative process development  for creating the logo, a challenge posed by the Malu Ecoshop project mentors to the Duas Faces team. This wasn’t the accepted proposal, yet it marked the team hearts so much that we decided to present the solution.


The chosen version can be enjoyed on our social networks, or on Malu's website!

1-Moodboard
2-Conceito
3-Elementos-tipograficas
4-Logotipo
6-Logotipo-cor
7-Logotipo-cor
8-Paleta-de-cor
10-Cartao
14-Papel
13-Etiqueta
11-Latas
12-Tote-bag

"We believe that small individual changes can have global impacts, and so we want to inspire people to make changes to their homes and daily routines, in order to reduce the production of waste, particularly plastics." ⠀

When a drop of water intercepts the planet earth nature blooms and this action inspired us!"

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